tag:blogger.com,1999:blog-6340089013286572624.post6858340079515452575..comments2014-02-02T13:30:00.863-08:00Comments on Michael Hayhurst's Blog: Has McDonalds become irrelevant?Unknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6340089013286572624.post-16436455313304865632014-02-02T13:30:00.863-08:002014-02-02T13:30:00.863-08:00Great post, Michael.
I have also seen CEO Don Tho...Great post, Michael.<br /><br />I have also seen CEO Don Thompson in the media several times in recent months. Lately, he's been touting the McDonalds smartphone application which has been released. The app offers consumers targeted offers based on location and will eventually allow consumers to order and pay as well. I can see this idea being popular amongst tech savvy adults looking for added convenience, but it's hard for me to imagine that a ten year old will be ordering an iced coffee and paying with their credit card using the "McD" app anytime soon.<br /><br />Perhaps, in the heat of competition, McDonalds is trying to be too many things to too many people:<br />It has followed others' success in offering coffee and a smartphone application (see Starbucks and other coffee chains)<br />It has noticed the consumer trend by offering healthier menu options like salads (see Chioptle and Subway)<br />It even recently flopped in its effort to offer buffalo wings (see Buffalo Wild Wings)<br /><br />McDonalds has seen net income remain flat or decline for the last five years. How can such a dominant player for decades be under such pressures? The American economy is one without feelings or compassion. It's a dog eat dog world. Anonymoushttps://www.blogger.com/profile/14310090445705303720noreply@blogger.com